The group’s two leisure airline brands, Condor and Thomas Cook Airlines, plan to restructure their marketing communications Jung von Matt/Spree’s help, with aligned marketing communications across the group’s markets.
‘We are looking forward to working with Jung von Matt and together we will prove that performance marketing with a focus on sales and branding work are not mutually exclusive’, said Marcus Bader, summarising the plans for the partnership. The 39-year-old Bader has been Group Head of Marketing E-Commerce since June 1, 2016 and is responsible for all marketing communications.
Nick White, Thomas Cook Group Airlines’ Digital Director, said: “We want to be the best leisure airline group and having one agency across our markets will help us give a consistent message to our customers that they can travel to great locations on fantastic planes with a great quality experience.”
Till Eckel, Executive Creative Director and Managing Director at Jung von Matt/Spree, said, ‘Flight prices are very transparent. This means, if we don’t have the lowest-priced offer, we must publicise the varied services available and use brand popularity to stand out’.
The first work for Thomas Cook Airlines and Condor will be unveiled in January 2017 to target customers during the peak booking period.
Sven Rebholz, Client Service Director at Jung von Matt/Spree, believes that both airlines are very well equipped to deal with this: ‘Having developed a central positioning, we now have a communicative “glue” that can be adapted to meet the varied needs in each campaign phase. It’s something quite special’.
The contract also includes maintaining a large part of Condor’s international social media channels. As well as the Berlin branch, Jung von Matt’s subsidiary netzeffekt has also been brought on board. It will be responsible for the ongoing performance media optimisation of the social media channels.