Thomas Cook Media & Partnerships are proud to announce that Brand USA, the destination marketing organisation for the United States of America has extended their partnership with Thomas Cook for a third time with another significant multi-million dollar investment. The campaign will run in eight key source markets (UK, Germany, Netherlands, Belgium, France, Switzerland, Austria and Sweden) from now until February 2016. USA destination tourism boards will have the opportunity to participate in what both parties are sure will be another extremely successful promotion.
Brand USA and Thomas Cook’s ‘Discover America’ initiative aims to raise awareness of and inspire travel to the USA by highlighting the diversity of experiences available and by ensuring that the USA is top of mind during the holiday consideration process.
The extended partnership aims to drive new visitors as well as re-visitation to the United States by showcasing the broad range of experiences that the USA has to offer. From hiking the Grand Canyon in Arizona to cycling across the Golden Gate Bridge in San Francisco, there is always another incredible experience to be had. The campaign is designed to make people think about their own USA bucket list and encourage them to ‘Tick the Box’ on every destination, attraction or experience.
The announcement also coincides with Thomas Cook Airlines announcing the launch of five direct flights to the United States from various regional UK airports including Manchester, Glasgow and Stansted, flying to Las Vegas, New York, Orlando, Boston, Miami, and Los Angeles on a fleet of newly refurbished Airbus A330s.
Also the German leisure Airline Condor is constantly widening is flight program to the USA with the announcement of two weekly nonstop flights to Austin (AUS) for summer 2016 and two new destination that have been added in summer 15: Portland/Oregon (PDX), Providence/Rhode Island (PVD). Condor offers also flights to the US destinations Baltimore/Washington (BWI), Las Vegas (LAS), Portland/Oregon (PDX), Providence/Rhode Island (PVD), Minneapolis/Minnesota (MSP), Seattle (SEA) and Anchorage (ANC).
"As the USA continues to grow in importance for us as a destination the exposure this campaign will bring will also support sales of our new and existing airline routes from the UK to the USA,’ says Stuart Adamson, from Thomas Cook Media & Partnerships. ‘We are delighted to have extended our partnership with Brand USA for a third time and are confident that this collaboration will continue to generate interest, awareness and sales.”
“We are thrilled to extend our very successful partnership with Thomas Cook. We are confident that our renewed collaboration will provide a successful vehicle to re-enforce Brand USA’s efforts to increase awareness of all that the USA has to offer as a travel destination,” said Brand USA Chief Marketing Officer, David Whitaker. “This partnership will allow us to engage the European market to not only consider visiting the USA but also to book through a trusted and established operator.”
The partnership will take full advantage of the Thomas Cook Group and its brands – such as Neckermann in Germany – to build pan-European awareness of the individual destinations within the USA and drive visitors to the country.