The Thomas Cook Group Airlines launch a joint Social Media Newsroom, which is now available online on www.thomascookgroupairlines.com/newsroom. The website bundles all information regarding the four airlines - Thomas Cook Airlines in the UK, Belgium, and Scandinavia, and the German carrier Condor. Historical press releases, news about each airline and an extensive “About us” area are supported by the integration of all social media channels across the airlines. Furthermore, different languages can be chosen, ensuring content is available in the readers particular language.
„The four Thomas Cook Group Airlines grow more and more together and aim to become the most successful sun and beach-focused leisure carrier in Europe”, says Johannes Winter, Head of Corporate Communications of Thomas Cook Group Airlines. “The new newsroom bundles all information about the airlines in one place – so every user recognises that we do belong together.”
Besides news and press releases, there is a comprehensive download area for all airlines, where printable photos are available for download. Each airline introduces itself with the help of its history, a company portrait and a management overview, so that both customers and journalists receive helpful information concerning the airlines. The website content can be easily displayed in the different languages of the markets UK, Germany, Scandinavia and Belgium.
The website design is kept in the new Group Airlines’ corporate identity colours of yellow and grey. The consistent symbol throughout the Thomas Cook Group, the Sunny Heart, accompanies the user through the pages and shows that Group Airlines do put their hearts into what they are doing.